What is the primary function of humectants in hair care products?

Humectants are ingredients found in hair care products that play a crucial role in retaining moisture. They work by attracting water molecules from the environment into the hair, helping to keep it hydrated and preventing dryness. This is particularly beneficial for maintaining hair elasticity, managing frizz, and ensuring a soft and healthy appearance.

While some products might focus on adding color, cleansing, or providing hold, the distinct role of humectants is moisture retention, which is fundamental for overall hair health. This function is vital because well-hydrated hair is less prone to damage and can maintain its natural shine and luster.